Amad Consultancy –We Build Pillars of Success.
Driving Growth, Activating Brands, Crafting Communications, Enhancing Customer Experiences.
What Do We Offer?
Successful Business is a result of : “Stitching & Integrating 4 pillars together”
Business Strategy
We assess the current business strategy to determine its adequacy and sufficiency for supporting growth plans. Additionally, we analyze your business performance and capabilities to create the most suitable expansion model.
Brand Identity
We conduct a thorough examination of the brand to ascertain its alignment with the business strategy. Examine whether the brand effectively embodies and symbolizes the envisioned business strategy and assess its reflection of the overall vision and mission of the company.
Marketing Planning & Execution
We execute comprehensive marketing and communication plans, including the initiation of a detailed marketing strategy and campaign, along with analyzing the digital identity and its effectiveness.
Customer Experience
We assess and test the existing first touchpoint, encompassing phone, social media, all forms of interactions. Identify strengths and weaknesses in the current system and meticulously review customer feedback for continuous improvement.
Let’s Do Great!
More than 10 Partners of Success
10+
Worldwide clients
Who Are We?
Our Vision, Mission & Core Values
Our mission
is to serve as trusted advisors , guiding and empowering businessmen and entrepreneurs to articulate and refine their business strategies with precision and clarity. Committed to excellence , wespecialize in assisting with strategic marketing planning ,ensuring meticulous execution ,and optimizing returns on investment for Marketing and Communications campaigns.
Our Vision
We are committed to establishing ourselves as a premier choice in Saudi Arabia for impactful marketing and growth strategies, thereby becoming a pivotal partner in the success journey of our clients.
Our Values
01
Respect for Rights
02
Ethical Business Practices
03
Integrity in Transactions
04
Excellence & Proficiency
Customers We Served Through Our Consulting Career
Leadership team:
Our Esteemed Leaders
Amad Consulting, spearheaded by Mazen Anan and Rashid Sharaf, leverages the expertise of an extended team, featuring branding, communication, digital marketing, corporate transformation, e-commerce, project management and creative content specialists, ensuring a holistic approach to innovation and service delivery excellence.
Introducing our esteemed CEO, MazenAnan, a highly accomplished Systems Engineer and Veteran Management Expert with a Bachelor's Degree in Systems Engineering since 1999. With over 20 years of extensive experience, Mazenholds a professional project manager's license earned in 2007, highlighting his proficiency in systems application, automation, operational management, and program leadership. His exceptional track record spans across commercial, industrial, retail, and governmental sectors, reflecting his diverse expertise. Notably, Mazen played a pivotal role in the NTP 2016 program as part of the team of the Ministry of Economy and Planning, showcasing his commitment to national initiatives and strategic programs. Mazenbrings a wealth of knowledge and a proven ability to navigate the complexities of organizational leadership. His dedication to excellence and extensive background make him a driving force behind our company's success, steering us toward innovation and sustainable growth under his visionary guidance.
MazenAnan
CEOPresenting our Founding Partner, Rashid, a distinguished professional with a Bachelor's degree in Electrical Engineering earned in 1993. Rashid brings a wealth of knowledge and expertise, having acquired several degrees in media and strategic marketing from esteemed institutions such as WortonUniversity, Cornell University, and York University. With over 25 years of experience spanning the Kingdom's public and private sectors, Rashid has demonstrated leadership in overseeing the development of marketing strategies, communications, public relations, and field implementation for incentive programs, as well as manpower employment developmentand support initiatives in the energies sector. His impactful contributions extend to the development of brand-building strategies and visual identities for numerous organizations and programs. Notably, Rashid co-developed a pioneering strategy and business modelfor establishing the first investor support center within one of the President's secretariats in the Kingdom, showcasing his visionary approach to strategic planning and business innovation.
Rashid Sharaf
Founding PartnerLeadership Team
Eng. Rashid Sharaf
Founding Partner
Eng. Mazen Anan
seasoned CEOPhone
tel:+966543776200
mazen@consultamad.com